Nathan Pearcy Photography
Like most of the Internet, rapper Brinx Billions tuned into Birdman’s super brief Power 105.1 interview, where the Cash Money CEO told The Breakfast Club trio to put some “respeck” on his name. Brinx then reported to the studio and within half an hour created the Birdman-sampled “Respeck On My Name,” an explicit notice to his haters.
A past winner of Violator Management’s “Who Got Skillz” contest, the Jamaica, Queens rep has received a co-sign from Missy Elliott (“You are dope,” he recalls her saying, “You can compose music”) and even entertained a potential deal with Busta Rhymes before becoming the second official signee to Nicki Minaj’s Pretty Rich imprint (Parker Ighile was the first). He and Minaj first connected on MySpace and crossed paths at his Queens studio before she released her first mixtape Beam Me Up Scotty in 2009, which featured their collaboration “Mind on My Money” when Brinx rapped under his former moniker Brinx Murda. He also previously delivered the 2009 Pyrex Pimpin 2 mixtape and 2013’s Gucci Mane-assisted cut “Finesse.”
While both on separate career paths, she and Brinx reconnected about four years ago when she was working on 2012’s Roman Reloaded and Re-Up projects (he’s contributed to all of her projects except her Pink Friday debut) and called him from L.A. to pitch the idea of signing him. While industry politics kept Brinx from pursuing a rap career, he recalls to Billboard how Minaj asked him, “What if I told you that you ain’t gotta deal with nobody but me? None of the politics.” He responded, “I’m down with that.”
Now, Brinx returns to the booth for “Respeck On My Name,” which he says was crafted in half an hour. “I was looking at how powerful [the phrase] “respeck on my name” was,” he said. “I went in [to the studio] on Monday (April 25) at 2 a.m. and recorded “Respeck On My Name.” It wasn’t a joke but at the same time it was.” By Monday afternoon, the song had won Atlanta radio station Hot 107.9’s Battlegrounds competition, where listeners vote on their favorite tracks from new talent.
“I’m giving people a vibe, a wave,” said Brinx, who didn’t receive feedback from Birdman on the song but still serves as a tribute to his accomplishments. “Birdman has affected so many different lives that people don’t realize it. He gave us Drake, Wayne, Nicki Minaj, so many different brands that this man endorses that touch our lives everyday.”
As far as his actual name Brinx Billions, he describes it as “money and power. It’s a force to be reckoned with. When I hear a Brink’s truck, I can think of a truck that drives through buildings and I think of a lot of money. A million is not enough.”